An Inspiring And Powerful Woman, Lori Senecal.
A majority of women in leadership positions do an exemplary work, and one of such women is Lori Senecal. She is dedicated to all her duties and her work speaks for itself. Forbes Magazine in an article says being in the advertisement industry; calls for strategic planning so that one may deliver competitive advantage for brands and business, a skill that Senecal has mastered perfectly. She has worked as a Chief Executive Officer and global of Kirshenbaum Bond Senecal and Partners. The experienced and dedicated lady oversaw the growth of the company to having 900 people worldwide. During her tenure, the company was named as one of the best places to work in New York City.
The McGill University alumnus served as CEO and president of MDC Partner Network and she fueled the growth and collaboration of the company. Senecal is passionate about technology and innovation, and she has incubated and launched several startups one being TAG Ideation. Lori Senecal has outstanding expertise in multinational account having worked with companies such as BMW, Coca-Cola, XBOX and Nestle among others. DDB Worldwide Communication Group Inc. and Vickers and Benson are companies that she has worked in.
In 2015, Lori Senecal was named the global CEO of Crispin Porter and Bogusky advertising agency. As the CEO, she oversaw its global expansion, growth and development and expansion. She also managed international offices and the company was named Creativity Innovators of the Year. The advertisement executive has worked in Mc Cann Erickson New York as a president, global chief innovation officer and as a global director of content integration. Senecal is a leader and a manager respected by the staff she works with and her commitment and efforts have been recognized. She was awarded the Quantum Leap Award for leadership and innovation by AWNY Game Changer. She embraces innovation andtechnology and has also been named as one of the ‘Women to Watch’ by the Ad Week. In 2016, she was named as ‘Agency Executives to Watch.’
Lori Senecal has served as a member of the Ad Council Board of Directors, MDC Partners Board of Directors and 4A’s National Board of Governors and is a jury for the Isaac Award. She is married to Bill Grogan and Liz Lemon is a woman she admires greatly. Senecal is indeed an inspiration and a role model.